Exercise - Creating Dynamic Content

What is Dynamic Content?

Dynamic Content allows you to create one message, but include tailor made content based on your audiences preference or personal data. There are many areas of the CommuniGator software where this can be put to good use for example emails, Landing Zones and Surveys

 

Example of collection of data for Dynamic Content:

Example of collection of data for Dynamic Content:

This is an example of collection of data but this can be collected via surveys or just a simple import of data!

Example of Dynamic Content in use:

Example of Dynamic Content in use:

In this example the contact has only chosen Rock Music but the design is set up to be adapted if the contact had chosen both preferences or one or the other.

Step 1.

Step 1.

Create an email

Step 2.

Insert a template of your choice & select an area to place your dynamic content

Step 3.

Click on the "IF" icon in the CommuniGator toolbar on the right to insert or edit dynamic content

Step 4.

Step 4.

Create a name to identify your dynamic content block

Step 5.

Select add condition

Step 6.

Step 6.

Provide a description of your rule "Post code - RH" or the value you entered from the group based exercise.

Step 7.

Step 7.

Select 'Rules'

Click on "Add Rule"

Select the Attribute Name of "PostCode"

Select the operator of "(=) Equals To"

Type in the value of RH or the value you used for the group exercise

Step 8.

Step 8.

Select "Contente" and supply the above text. Change the post code value if you are relating to another value

Save and Close

Step 9.

Step 9.

Repeat this step by clicking 'Add Condition' but using the post code of "SE" or again.

Save and close

Dynamic Content Window

Your dynamic content will now supply the correct information for the contact based on there post code value.

Preview

Preview

Now test your email.