Terms and Meanings for GatorCreator

Drag & Drop Editor = email creation tool which uses pre-made blocks for a quick and easy email design process.

Styled Templates = layouts using colour and imagery to help you visualise how your campaign could look.
These are customisable once you select the template, and any changes you make will not overwrite the example template.

Basic Templates = templates in grey-scale with placeholders instead of images. Providing you with a blank canvas to build your email creative.

Custom Templates = Templates our design team have created especially for your instance

Seasonal Templates = Festive templates for your seasonal campaigns

Template Wizard = An automated system to walk you through email creation

Hex Codes = Hex codes are useful to ensure you are using the exact same shade of a colour throughout your design to encourage continuity. You will need to now the code of the colour you are using to add it into another template.

Banner Image = The image which appears at the top of your email.

Button = a clickable block which can take you to a link of your choice.

Divider = This breaks the page so you can make an email more digestible i.e. if it is a long email. But it can also be used for design purposes, breaking up sections to be more visually pleasing and to separate tickets.

Email Links = These are embedded links within your email. They can be please click here or the alike, and will take you to a place of your choosing. They are typically used in the pre-header of the email and contains 'View Online' and 'Send to a Friend' links.

Navigation = These are buttons or blocks which navigate you around the email or site.

Social Share = This row allows you to link to Facebook, Twitter, or LinkedIn using the official icons. You can add or remove them using the drop down list within the block.

Unsubscribe =  this module contains the standardised opt out wording and link which redirects you to the default unsubscribe page.

Padding = Padding controls the margin between the edge of the content and the content itself

Tracked Links = Links which when clicked on, log the number of clicks, opens etc.

Landing Zones = Landing Zones have multiple functions.


When combined with a web capture form, the landing zone updates the contact record instead of creating a new record. Without a landing zone the web capture would generate a new record, when you may only be changing one part of the web capture form. The landing zone prevents multiple records of a similar nature to one another from occurring.


It also uses contact data stored in your contact record for sending in emails i.e. 'Hi #[Person/FirstName]#' changes to 'Hi John'. This works with dynamic content, populating the field with your contact info.

Landing zones can also be linked together within a campaign in order to create a micro-site.


Landing zones cannot be accessed unless you are sent them in an email. However, this is not to be confused with Tools -> Web Capture.
A web capture can be created independently from a campaign and sent to someone with a url link. It does not have to be made in conjunction with an email campaign.

HTML = This is a programming language used to help build web pages and online documents. It works very well with CSS and Java Script. But html is the skeleton for building a website or web page.

Salutation Tool = This allows you to grab contact details from your contact record. But if you don't have any client data then it allows you to fill the field with something like 'Hi Sir/Madam' or 'Hi Customer', instead of having a blank field.

Dynamic Content = Allows you to tailor images, button and main field content to a specific customer.

Event Merge Fields = These support our event management system to allow you to merge in details directly from the events you setup and manage via GatorMail, directly into email invites, confirmations and reminders i.e. 'Come see us on [dd/mm/yy]' will appear as 'Come see us on 12/05/23.

Tracked MailTo Links =  These allow you to report alongside your normal website tracking via links etc. For example, 'To find out more, email here'. And when they click 'here' it reports who clicks on that link and if they have sent an email to the address the link takes them to in their mail provider.

Hidden Elements = Allows you to hide certain blocks. You will have to go into 'Block Style' and check the box 'Hide Image'. When you want to hide them or show them in your preview, you click on the sliding button at the top of the page which says 'Hide Hidden Elements'.