Dynamic Articles and Article Blocks

This help article will walk you through how to include dynamic articles, meaning you can apply rules which will send the recipient the article that meets the criteria. This feature works similar to dynamic content blocks.

Attaching the articles to the campaign

Once you have attached the email to the campaign you are able to select the articles that you wish to use for the campaign. Simply click on the Articles section that is highlighted above. You can only attach articles to the campaign if an article block is included in the creative email.

Rules to the selected Article Block

If you would like to set certain rules to the article block you can do this by clicking the button that is highlighted in the above picture. This tends to be used if the article block styles changes depending on the criteria set for the recipient

Please note if you are setting rules based on article blocks it could lead to gaps in your email if they do not meet the article block rules.

Setting up article rules for the article block

Setting up article rules for the article block

You will be then taken through to the section where you create the rules for the article block.

  1. Add rule- Click add rule, this will then expand the section and will enable you to select the rules that you would like to use.
  2. Attribute name- The attribute name is the business object that you would like to use to segment your audience by. To select the attribute, click on the attribute name field which will provide a list to choose from.
  3. Operator- If you click on the drop down below operator you will be able to select the metric that you measure this by i.e. is like, equal to.
  4. Value- Enter the value that you would like to apply the criteria for.
  5. And/Or- If you would like them to meet multiple rules click the And rule if they only need to meet one of the criteria select OR.

If you would like to add additional rules click add rule and this will place the rule below the rule you have just created. Once you are happy with the rule click save, then click close and you would have successfully created a dynamic article block rule.

Setting Rules for Articles

If you would like to set article rules you will need to ensure that you have the articles in the right hand column. You can do this by clicking on the article that you wish to use and select the right arrow that appears in the middle which will allow you to move the article from the left hand column to the right. Once you are happy with the articles, select the article that you wish to add a rule to and then click on the set Article rules (highlighted in the screenshot above).

Setting Article Rules

Setting Article Rules

You will be then taken through to the section where you create the rules for the article.

  1. Add rule- Click add rule, this will then expand the section and will enable you to select the rules that you would like to use.
  2. Attribute name- The attribute name is the field that you would like to use to segment your audience by. To select the attribute click on the attribute name field which will provide a list to choose from.
  3. Operator- If you click on the drop down below operator you will be able to select the metric that you measure this by i.e. is like, equal to.
  4. Value- Enter the value that you would like to apply the criteria for.
  5. And/Or- If you would like them to meet multiple rules click the And rule if they only need to meet one of the criteria select OR.

If you would like to add additional rules click add rule and this will place the rule below the rule you have just created. Once you are happy with the rule click save, then click close and you would have successfully created a dynamic article block rule.

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