As visitors build up a score within GatorLeads you can place them into bands i.e. you may choose to create a COLD band for visitors who arrive on your homepage only once and a HOT band for visitors who appear mulltiple times or visit key sales pages.
Click on the 'Admin' tab - 'Page Admin' - 'Lead Bands' to navigate to the lead band page.
Adjusting the scoring
You are now able to edit the values of each Lead band to the score that you deem appropriate.
If you would like to adjust the score simply click on the number and it will turn into an editable field, highlighted in the screen shot above.
Lead Score Information
Your potential customers are using your website to research your company and your proposition.
Passing traffic will read a blog post or perhaps download a whitepaper, but serious leads will often do a lot more. Lead Score helps you to make sense large volumes of website interactions. Low value pages, like blog posts, carry a low score. High value pages like a “Book a Demo” page carry a higher score. As leads interact with your website, their score increases. The more interesting things that they look at, the quicker their score increases.
Lead Score is useful in Marketing Automation because it helps to ensure the type of communication that is appropriate for the recipient based on their Lead Score. Generally speaking, the higher the Lead Score, the more likely the contact will be to engage with in-depth content or other messages which have a more direct proposition.