Lead Nurture Series
So, once you have purchased a prospects email address, what do you do with it? Emailing them 1 on 1 is all well and good, but maybe you need to “warm” them up a bit first to be sales ready.
Don’t worry – GatorLeads can provide you with an automated lead nurture series so you won't have to use an email marketing platform.
Purchase the data
Thanks to GatorLeads's IP lookup technology and private database, we have access to more company details than anyone else. This includes email addresses from employees that have accepted our cookie technology. If these employees are on our database, you can buy their contact information for just 50p.
Track from a nurture campaign
Once you have purchased an email address you can create that individual a PURL or add them to a lead nurture series. This will mean that you can track the click activity of your leads back to your website. This will also give you the ability to warm up cold leads, reinforce your business value and show them the benefits of your products and services until they are ready to buy.
Because you can see what your prospects are looking at on your website, you can also send them messages relevant to their interests. With GatorLeads, you can create tailored email series based on products, events or the stages of your buyer journey. Clever!
Have your email campaign designed for you
WOW will take the hassle out of your email campaigns by doing all the time-consuming setting up and design for you. This includes the HTML and RMD so that your messages display across a wide range of email providers and devices. We will trigger your emails however you like, be it 2 days apart or a week. However you want your email campaign to work, GatorLeads can make it happen.