PURLS - 1 to 1 personalised tracking

A personalised URL (PURL) is a link that you can use in your 1 to 1 emails to track individuals once they click on it and begin moving around your website.

All you need to do is choose the page on your website that you wish to send the individual to. From there, GatorLeads will alert you when they click on the PURL, when they are on your website and what they interact with.

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