Advanced Follow ups - User Guide
Advanced follow ups allows you to bolt a series of campaigns together using a series of actions completed or not completed
The below example gives you an Idea of how complex you can take your campaign, but this really is just scratching the surface. We would recommend that any follow up, based campaigns are carefully planned and recorded.
Campaign One - The Trigger Action
We have set up two trigger actions here, based on the video link in the email
Campaign One - Follow Up Video Hit
Campaign Two - The Trigger Action
Campaign Three now sends out a feedback survey based on Campaign Two's document hit
With careful and strategic planning, you can continue to add triggered campaigns making the overall campaign very complex depending on your objectives.
Below is a couple of top level examples:
Campaign four is sent as a thank you email based on the trigger action of Campaign Three's survey being completed
Campaign Five contains a bonus video that is sent to any one has completed the Profile form on Campaign Four
Finally, Campaign six is sent out after six months after Campaign Four being sent