Exercise - Lead Score
Creating Lead Score Categories (Tools - Lead Score Setup)
This is a great way of keeping tabs on your hottest leads and identifying the cold ones!
Create a Lead Score category named ‘Electronics’.
Leave the default score values as they are but change the score aliases as follows. Remember to click on ‘Update’ for each one. (In a live scenario these scores are likely to be higher).
• Mild: 4
• Warm: 8
• RedHot: 12
Repeat the above process to create a new score named ‘Home’.
Create a new email and insert the template of your choice create three articles to link from.
Set the first two article links to Landing Pages 1 and 2, attaching the same Lead Score categories of Electronics.
Set the third to Landing Page 3 select a lead score category of Home.
Save & Close your email
Create a Landing Page using a template or from scratch supply the text of "This is a Lading Zone used for testing Lead Score"
1. Create a new campaign
2. Attach your email
3. attach your Landing Page 3 times each time using reference number 1 to 3
Step 6. (Test)
We would recommend that you now initiate the campaign
You will find the reporting tools for for Lead Score under the advanced reporting tab