5 Considerations when planning your Marketing Automation Campaign
If you are an email marketer that struggles to comprehend where to begin with marketing automation, don't worry! You are not alone.
Despite many marketing automation thought-leaders encouraging behavioural email marketing, it is often an under-used and under-developed technique.
That is why we have created this strategic whitepaper. It aims to help you identify the key considerations when planning and designing a marketing automation workflow.