Outlook PURL - 1 to 1 personalised tracking
The new Outlook PURL feature based on GatorLeads PURL builder to create a tracking link to a destination URL that can alert you when the recipient has clicked.
This is supported in the Outlook 365 online version and does not support exchange 2010 or lower.
If you log in to your email online (Outlook OWA) then follow the steps to set up. This will then once complete, automatically install this into your outlook client on desktop (Mac and Windows!)
NB 1) Please TEST your PURLs to yourself using YOUR email address to confirm PURL is working. If you click someone else's PURL you will cookie your machine as that person and start tracking yourself, similar to clicking somone else's email links.
NB 2) Another reason to test a PURL before sending as the destination URL is not guaranteed to work if the website is secured by it's own origin, this means the website has been set up to never allow it to be iframed which a PURL requires.
1. Outlook Web - On the right hand side click the settings button and click 'Manage add-ins'
Or Outlook Desk Top - If you are running outlook desktop only and not OWA you need to go to store button on outlook ribbon bar
Step Two & Three
2. Click 'click here to add a custom add-in'
3. Add the following URL to the popup box
4. Now when you add a new email you will see the gator at bottom of screen to access the Outlook PURL
5. Add your configuration,
Username and password is the same as your SSO account or gatorleads account.
Client id is found in your Gatorleads account, its the unique ID found in admin/client admin/embed tracking in gatorleads (see screen shot below)
6. You can now add an email (or it takes it from first contact in the To: list), then add a destination URL and click create for short link in the email content.
You can edit the configuration at any time.
Good to Know!
Behind the scenes you will get UTMs created as:
UTM Source: LeadPURL
UTM Medium: 1to1
UTM Campaign: Name of Sender - this way you can track usage by staff