Inserting a Landing Zone Link
A link to a landing zone is created much in the same way as a link to a website.
For the HTML editor this is done by highlighting text or an image then creating a link. For the Text Editor you simply need to place your cursor in the position for the link.
- Highlight the text you wish to link to your landing zone.
- Click on the Insert Landing Zone Link icon on the right hand side of the editor.
Selecting a Reference Number
A window will pop up prompting a reference number for the landing zone.
Typically, the link to the first landing zone will be numbered "1" and all subsequent links to other landing zones as links 2,3,4 etc...
You should only use the same number within the same design if you want more than one link to the same landing zone.
You will also be able to select a Lead Score category if you are using this functionality.
Please Note: At this stage, the specific landing zone that each reference will link to is not determined. Landing zones and emails are mutually exclusive in the creation stage. They are effectively unaware of each others existence. The "Campaign" will determine how the link reference numbers and landing zones identify one another.
Assigning a Lead Score to your Landing Zone Link
If you are using Lead Scores, then you will need to select the Lead Score Category you would like to use and the value you would like the contact to score for clicking through on this Landing Zone Link.